2008-03-10 Avnet Technology Solutions to market RAID products from Fibrenetix in Europe as Master Distributor
RAID manufacturer leveraging Avnet’s storage expertise and logistics to improve product availability
Nettetal, 10 March 2008 – Avnet Technology Solutions, an operating group of global technology distributor Avnet Inc. (NYSE:AVT) today announced it has been appointed as a “master distributor” in Europe for Fibrenetix, one of the leading RAID system manufacturers. In this role, Avnet will work with Fibrenetix’ existing distributors providing marketing and sales support of its RAID products in order to further expand the market for its RAID products. At the same time, Avnet will improve the availability of Fibrenetix products through its extensive warehousing capabilities and centrally managed shipping. Avnet will work with small and local distributors to ensure greater product availability for them as well.
Under the agreement, Avnet Technology Solutions will distribute the entire Fibrenetix product range in Europe – from entry-level systems up to high-end rack-mounted systems. Avnet Technology Solutions markets and sells storage products around the globe and has developed major storage competence over the years. “With Fibrenetix we now have a partner on board through whom we can also supply small and medium-sized enterprises with cost-effective and powerful RAID systems,” said Thomas Kleinkuhnen, director Open Storage for Avnet Technology Solutions EMEA. “In return, besides our outstanding storage know-how, Fibrenetix also wants to use Avnet’s logistics capabilities to supply small and local distributors.”
Fibrenetix produces powerful IDE, SATA, SCSI, fibre channel and ISCSI RAID systems. These are built with data rates of up to 700 megabytes per second, high data availability and fail-safe operation for applications such as digital video and pre- and post-production editing. In addition, Fibrenetix products offer a cost-effective “backup-to-disk” option. “With Fibrenetix we can round off our portfolio and also offer high performance special solutions, especially in the environment of film and video editing, with a good price-performance ratio,” said Kleinkuhnen. Fibrenetix was the first vendor in its price class to bring RAID 6 to market as far back as the spring of 2004.
Jes Nagel, Fibrenetix CEO commented: “Avnet is the leading value-added distributor for IT storage products and solutions in the European region. This partnership will be instrumental in enabling us to widen our channel coverage, strengthen our brand image and positively impact our existing customer base. With Avnet’s storage expertise, wide distribution network, extensive reseller base and strong logistics function, there is no doubt Fibrenetix’ market share will increase in this region. Several of our partners in Germany and neighbouring countries have already discovered the benefit of Avnet’s many services including next day shipment of all key Fibrenetix products directly from Avnet’s warehouse, extensive credit lines, channel management and margin protection for Fibrenetix’ value-added resellers.”
Nagel added, “2008 will see many new products from Fibrenetix. Our SAS to fibre range and new IP storage products will be launched in the spring, with additional products for our post-production and AV customers later in the year.”
Based in the UK and with other operations across Europe, Fibrenetix Storage Ltd. is one of the leading RAID system manufacturers. With more than 10 years of market experience, Fibrenetix is known for its high-quality technologies. Apart from storage systems for the mid-range and enterprise market, the company also offers entry-level solutions and iSCSI systems for networked storage environments. As a European company with its own production plant in Spain, Fibrenetix attaches great value to modern, innovative technology and high product quality.
About Avnet Technology Solutions
Avnet Technology Solutions is an operating group of Avnet, Inc. (NYSE:AVT) representing US$6 billion in annual revenue for fiscal year 2007, with locations in more than 30 countries. As a global technology sales and marketing organization, Avnet Technology Solutions has sales divisions focused on specific customer segments and a select line card strategy enabling an exceptional level of attention to the needs of its customers and suppliers. Visit www.ts.avnet.com/emea
Avnet, Inc. (NYSE:AVT) is one of the largest distributors of electronic components, computer products and technology services and solutions with more than 300 locations serving more than 70 countries worldwide. The company markets, distributes and optimizes the supply-chain and provides design-chain services for the products of the world's leading electronic component suppliers, enterprise computer manufacturers and embedded subsystem providers. Avnet brings a breadth and depth of capabilities, such as maximizing inventory efficiency, managing logistics, assembling products and providing engineering design assistance for its 100,000 customers, accelerating their growth through cost-effective, value-added services and solutions. For the fiscal year ended June 30, 2007, Avnet generated revenue of $15.68 billion. For more information, visit www.avnet.com.
European Communications Director
Avnet Technology Solutions
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